Donorsnap
Donorsnap
SaaS
B2B
CRM
This was an expedited project for Donorsnap, a B2B SaaS platform which collects and organizes donations, thanks donors, automates communication to multiple audiences, and analyzes data for smooth operations. This project was performed in multiple phases, including 2x redesigns over multiple years.
This was an expedited project for Donorsnap, a B2B SaaS platform which collects and organizes donations, thanks donors, automates communication to multiple audiences, and analyzes data for smooth operations. This project was performed in multiple phases, including 2x redesigns over multiple years.
Services Rendered
Services Rendered
Discovery
Competitive Analysis
Wireframing
UX/UI Design
Prototyping
Year
2023
Duration
<1 Month
DonorSnap's Goals
"Success is not only a destination; it's a carefully charted course, defined before the journey begins."
Modernize the UI
Revise the Donorsnap SaaS platform for modern standards, retaining professional appearance.
Update UX to Support New Functionality
As Donorsnap was growing, new functionality was required to remain competitive.
Create a Marketable Update
By modernizing the UI and UX of the SaaS platform, empower Donorsnap to secure renewals via demonstrating investment.
DonorSnap's Goals
"Success is not only a destination; it's a carefully charted course, defined before the journey begins."
Modernize the UI
Revise the Donorsnap SaaS platform for modern standards, retaining professional appearance.
Update UX to Support New Functionality
As Donorsnap was growing, new functionality was required to remain competitive.
Create a Marketable Update
By modernizing the UI and UX of the SaaS platform, empower Donorsnap to secure renewals via demonstrating investment.
DonorSnap's Goals
"Success is not only a destination; it's a carefully charted course, defined before the journey begins."
Modernize the UI
Revise the Donorsnap SaaS platform for modern standards, retaining professional appearance.
Update UX to Support New Functionality
As Donorsnap was growing, new functionality was required to remain competitive.
Create a Marketable Update
By modernizing the UI and UX of the SaaS platform, empower Donorsnap to secure renewals via demonstrating investment.
Consulting Internal Teams
A comprehensive report was made available.
Understanding what is known is imparative to avoiding unnesary rework. Over a period of two days, Cerebral held (21) 1-on-1 interviews with internal stakeholders, from the CEO to Content Associates.
Competitive Research
In order to ensure the results of the redesign would stand up against and exceed competitive offerings, Cerebral performed a brief but enlightening investigation into Donorsnap's competitors.
Wireframing Key Interactions
Given the complexity of some of the new feature sets, Cerebral created wireframes for discussion & alignment with the DonorSnap team which proved to be a worthwhile exercise. Heres one of dozens of wireframes.
A Process of Discovery
Consulting Internal Teams
Understanding what is known is imparative to avoiding unnesary rework. Cerebral & Donornsnap held multiple discovery sessions to understand the needs and desires of the team.
Understanding what is known is imperative to avoiding unnecessary rework. Cerebral & Donornsnap held multiple discovery sessions to understand the needs and desires of the team.
Consulting Internal Teams
Competitive Research
In order to ensure the results of the redesign would stand up against and exceed competitive offerings, Cerebral performed a brief but enlightening investigation into Donorsnap's competitors.
Competitive Reserach
In order to ensure the results of the redesign would stand up against and exceed competitive offerings, Cerebral performed a brief but enlightening investigation into Donorsnap's competitors.
A Process of Discovery
Consulting Internal Teams
Understanding what is known is imparative to avoiding unnesary rework. Cerebral & Donornsnap held multiple discovery sessions to understand the needs and desires of the team.
Understanding what is known is imperative to avoiding unnecessary rework. Cerebral & Donornsnap held multiple discovery sessions to understand the needs and desires of the team.
Consulting Internal Teams
Competitive Research
In order to ensure the results of the redesign would stand up against and exceed competitive offerings, Cerebral performed a brief but enlightening investigation into Donorsnap's competitors.
Competitive Reserach
In order to ensure the results of the redesign would stand up against and exceed competitive offerings, Cerebral performed a brief but enlightening investigation into Donorsnap's competitors.
Designs
Let's take a look at Donorsnap's new dashboard, along with some of the psychology principles used to guide the design.
Familiarity Bias
This is a tendency to favor new brands that are representing their product familiar in a well-known format, often leading to comfort in understanding and decision-making. Given the Dashboard be used for marketing purposes, it was important that the information architecture followed a familiar pattern and was immediately comforting to the viewer.
Psychology Principles
Decreasing Bounce
Zeigarnik Effect
This is a phenomenon whereby users better remember uncompleted or interrupted tasks than completed tasks. In this case, Rick Wright (imaginary donor) has fallen short of projections, and the platform draws attention to this so the donation manager feels a sense of urgency to address the anomoly.
Psychology Principles
Increasing Conversion
Peak-End Rule
The memory of an experience is not determined by the duration of the experience but rather by the intensity of the peak (the most emotionally intense moment). This means that a short but intensely positive experience such as donating large sum can be remembered more favorably than a long but only moderately sized sum of donations. By referencing these peak moments, Donorsnap could encourage users to tailor outreach messages and further encourage donations.
Psychology Principles
Increasing Engagement
Wireframing Key Interactions
Given the complexity of some of the new feature sets, Cerebral created wireframes for discussion & alignment with the DonorSnap team which proved to be a worthwhile exercise. Here is one of dozens of wireframes.
Designs
Let's take a look at Donorsnap's new dashboard, along with some of the psychology principles used to guide the design.
Familiarity Bias
This is a tendency to favor new brands that are representing their product familiar in a well-known format, often leading to comfort in understanding and decision-making. Given the Dashboard be used for marketing purposes, it was important that the information architecture followed a familiar pattern and was immediately comforting to the viewer.
Psychology Principles
Decreasing Bounce
Zeigarnik Effect
This is a phenomenon whereby users better remember uncompleted or interrupted tasks than completed tasks. In this case, Rick Wright (imaginary donor) has fallen short of projections, and the platform draws attention to this so the donation manager feels a sense of urgency to address the anomoly.
Psychology Principles
Decreasing Bounce
Increasing Conversion
Peak-End Rule
The memory of an experience is not determined by the duration of the experience but rather by the intensity of the peak (the most emotionally intense moment). This means that a short but intensely positive experience such as donating large sum can be remembered more favorably than a long but only moderately sized sum of donations. By referencing these peak moments, Donorsnap could encourage users to tailor outreach messages and further encourage donations.
Psychology Principles
Increasing Engagement
Many screens were created, but only a few can be shown
The full Donorsnap platform can be seen by engagiang directly with Donorsnap's sales team.
Peak-End Rule
The memory of an experience is not determined by the duration of the experience but rather by the intensity of the peak (the most emotionally intense moment). This means that a short but intensely positive experience such as donating large sum can be remembered more favorably than a long but only moderately sized sum of donations. By referencing these peak moments, Donorsnap could encourage users to tailor outreach messages and further encourage donations.
Psychology Principles
Increasing Engagement
Zeigarnik Effect
This is a phenomenon whereby users better remember uncompleted or interrupted tasks than completed tasks. In this case, Rick Wright (imaginary donor) has fallen short of projections, and the platform draws attention to this so the donation manager feels a sense of urgency to address the anomoly.
Psychology Principles
Increasing Conversion
Familiarity Bias
This is a tendency to favor new brands that are representing their product familiar in a well-known format, often leading to comfort in understanding and decision-making. Given the Dashboard be used for marketing purposes, it was important that the information architecture followed a familiar pattern and was immediately comforting to the viewer.
Psychology Principles
Decreasing Bounce
Many screens were created, but only a few can be shown
The full Donorsnap platform can be seen by engaging directly with Donorsnap's sales team.
Designs
Let's take a look at Donorsnap's new dashboard, along with some of the psychology principles used to guide the design.
Familiarity Bias
This is a tendency to favor new brands that are representing their product familiar in a well-known format, often leading to comfort in understanding and decision-making. Given the Dashboard be used for marketing purposes, it was important that the information architecture followed a familiar pattern and was immediately comforting to the viewer.
Psychology Principles
Decreasing Bounce
Zeigarnik Effect
This is a phenomenon whereby users better remember uncompleted or interrupted tasks than completed tasks. In this case, Rick Wright (imaginary donor) has fallen short of projections, and the platform draws attention to this so the donation manager feels a sense of urgency to address the anomoly.
Psychology Principles
Decreasing Bounce
Increasing Conversion
Peak-End Rule
The memory of an experience is not determined by the duration of the experience but rather by the intensity of the peak (the most emotionally intense moment). This means that a short but intensely positive experience such as donating large sum can be remembered more favorably than a long but only moderately sized sum of donations. By referencing these peak moments, Donorsnap could encourage users to tailor outreach messages and further encourage donations.
Psychology Principles
Increasing Engagement
Many screens were created, but only a few can be shown
The full Donorsnap platform can be seen by engagiang directly with Donorsnap's sales team.
Peak-End Rule
The memory of an experience is not determined by the duration of the experience but rather by the intensity of the peak (the most emotionally intense moment). This means that a short but intensely positive experience such as donating large sum can be remembered more favorably than a long but only moderately sized sum of donations. By referencing these peak moments, Donorsnap could encourage users to tailor outreach messages and further encourage donations.
Psychology Principles
Increasing Engagement
Zeigarnik Effect
This is a phenomenon whereby users better remember uncompleted or interrupted tasks than completed tasks. In this case, Rick Wright (imaginary donor) has fallen short of projections, and the platform draws attention to this so the donation manager feels a sense of urgency to address the anomoly.
Psychology Principles
Increasing Conversion
Familiarity Bias
This is a tendency to favor new brands that are representing their product familiar in a well-known format, often leading to comfort in understanding and decision-making. Given the Dashboard be used for marketing purposes, it was important that the information architecture followed a familiar pattern and was immediately comforting to the viewer.
Psychology Principles
Decreasing Bounce
Many screens were created, but only a few can be shown
The full Donorsnap platform can be seen by engaging directly with Donorsnap's sales team.
The Results
This project stands as a testament to the strength of ongoing, close collaboration. It's one of several in our portfolio that highlights how teamwork and persistent partnership can lead to remarkable outcomes.
The Results
This project stands as a testament to the strength of ongoing, close collaboration. It's one of several in our portfolio that highlights how teamwork and persistent partnership can lead to remarkable outcomes.
The Results
This project stands as a testament to the strength of ongoing, close collaboration. It's one of several in our portfolio that highlights how teamwork and persistent partnership can lead to remarkable outcomes.
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Work with us
Schedule a free 30 minute call to discuss your needs and create a plan to begin ASAP.
Stay in the loop about the latest product design trends by subscribing to our newsletter. It won't cost you a thing.
© 2024 Cerebral Studio LLC
Work with us
Schedule a free 30 minute call to discuss your needs and create a plan to begin ASAP.
Stay in the loop about the latest product design trends by subscribing to our newsletter. It won't cost you a thing.