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This is Needed

Innovating Luxury Maternity Wellness: From Zero to $50M+

Innovating Luxury Maternity Wellness: From Zero to $50M+

Shopify

This project involved creating a foundational design for a seed-stage startup, beginning from scratch. Following a referral by a satisfied former client, Cerebral swiftly delivered a full design in a mere 8 weeks. The effective execution of this thoughtful design, built upon a custom-tailored Shopify platform, not only facilitated a successful launch but also played a significant role in securing a substantial Series A funding round shortly thereafter.

This project involved creating a foundational design for a seed-stage startup, beginning from scratch. Following a referral by a satisfied former client, Cerebral swiftly delivered a full design in a mere 8 weeks. The effective execution of this thoughtful design, built upon a custom-tailored Shopify platform, not only facilitated a successful launch but also played a significant role in securing a substantial Series A funding round shortly thereafter.

About

Timeline:

8 weeks

Existing Design: No

Platform:

Web

Company Size:

<15

Location:

Los Angeles, CA

Seed Round

Company

8 weeks

Project Duration

2

Full-time Designers

$50M+

Company Valuation Post-Delivery

Context

The Challenge

Context

The Challenge

Context

The Challenge

The trailblazers behind Needed sought an experienced eCommerce design agency to accomplish three epic feats:

  1. Forge from the void a luxurious digital marketplace for an Omega-3 tailored for a mama to-be.

  2. Hone the customer's journey to optimize for sales conversion.

  3. And finally, unveil this new offering to the world.

The Dos

  • Serve as a dependable ally at every step of the user's path.

  • Showcase the scientifically backed outcomes from clinical studies.

  • Offer personalized solutions tailored to each individual's unique needs.

The Do Nots

  • Avoid giving off an air of superiority.

  • Refrain from advertising quick-fix, miraculous solutions.

  • Steer clear of becoming a fleeting design fad that dwindles over time.

The trailblazers behind Needed sought an experienced eCommerce design agency to accomplish three epic feats:

  1. Forge from the void a luxurious digital marketplace for an Omega-3 tailored for a mama to-be.

  2. Hone the customer's journey to optimize for sales conversion.

  3. And finally, unveil this new offering to the world.

The Dos

  • Serve as a dependable ally at every step of the user's path.

  • Showcase the scientifically backed outcomes from clinical studies.

  • Offer personalized solutions tailored to each individual's unique needs.

The Do Nots

  • Avoid giving off an air of superiority.

  • Refrain from advertising quick-fix, miraculous solutions.

  • Steer clear of becoming a fleeting design fad that dwindles over time.

Getting started

Getting started

Getting started

Cerebral's Approach

Cerebral's Approach

In the spirit of great collaboration, Needed's venture began with a thorough discovery phase — hours of in-person collaboration, punctuated by virtual sessions, where both teams united in purpose.

  1. Dive into the core objectives.

  2. Absorb the essence of the business's backstory and where it's headed.

  3. Outline immediate steps, clear enough to navigate the first stretch of the shared journey, even if the full path ahead remained shrouded in mystery.

Laying the foundation

Laying the foundation

Laying the foundation

Wireframing

Wireframing

For the intricate user journeys, such as the bespoke quiz that demanded rigorous user testing, we crafted a wireframe that was more elaborate than usual. The selection of a grayscale palette was a strategic move to eliminate any visual noise and maintain focus during critical stakeholder and user evaluations.

Applying an identity

Applying an identity

Applying an identity

Visual Design

Visual Design

During this stage, we reached a consensus on a color palette that embodied both luxury and simplicity, mirroring the serene and soothing essence of Needed. Subsequently, we immersed ourselves in contemporary visual design trends to initiate our creative endeavor.

A Home Page Experience

First impressions mean everything

Establishing Key Storylines

Unearthing the science that differentiates Needed

A High Converting PDP

Setting the stage for the experience

Key Campaign Landing Pages

Nurturing the early sales funnel

Iterating with user behavior

User Testing

User Testing

We engaged five prospective end users for impromptu testing via social media. The platform Lookback.io facilitated our unmoderated user testing, producing results that exceeded our expectations. Prepared with this feedback, we were ready to iterate on the designs and enter into discussions with our stakeholders.

Ready. Set. Go.

Deliverables

Deliverables

Within 8 weeks from project commencement, final delivery was achieved. All native files with extensive developer annotations were transferred and ready to code. Cerebral would subsequently be enlisted for future enhancements including the creation of website extensions, marketing materials, and more.

Onward!

The Outcome

Our Client's Ascension

In a testament to the effectiveness the design, we're thrilled to report the meteoric rise of our client, Needed. Mere weeks after the launch of their comprehensive web experience—crafted by Cerebral—they swung wide the gates of commerce.

Our collaborative journey witnessed a spectacular go-to-market strategy, which fueled immense sales and enduring growth. Bouyed by early successes, Needed secured additional funding to scale their successful market fit and now have a valuation north of $50M+.

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Work with us

Schedule a free 30 minute call to discuss your needs and create a plan to begin ASAP.

Based in Los Angeles, CA - Working Globally

2024 Cerebral Studio LLC. Privacy Policy. Terms & Conditions.

Work with us

Schedule a free 30 minute call to discuss your needs and create a plan to begin ASAP.

Based in Los Angeles CA

2024 Cerebral Studio LLC. Privacy Policy. Terms & Conditions.

Work with us

Schedule a free 30 minute call to discuss your needs and create a plan to begin ASAP.

© 2024 Cerebral Studio LLC