Thrive Causemetics
Thrive Causemetics
Full Service Redesign
eCommerce
AI-Enabled
Shopify
Cerebral led a transformative overhaul for Thrive Causemetics, a cosmetics powerhouse using a custom Shopify site. Discover how we infused elements of psychology principals and custom AI to elevate the project, delivering an exceptionally high-converting and futuristic customer experience.
Cerebral led a transformative overhaul for Thrive Causemetics, a cosmetics powerhouse. Discover how we infused elements of User Psychology and Custom AI to elevate the project, delivering an exceptionally high-converting and futuristic customer experience.
Cerebral led a transformative overhaul for Thrive Causemetics, a cosmetics powerhouse. Discover how we infused psychology principals and custom AI to elevate the project, delivering an exceptionally high-converting and futuristic customer experience.
Services Rendered
Services Rendered
Discovery
Internal Data Analysis
Competitive Analysis
Wireframing
Design System Creation
Custom AI Assets
UX/UI Design
Prototyping
Usability Testing
Asset Guides
AI Heatmapping
Year
2024
Duration
3 Months
Thrive's Goals
"Success is not only a destination; it's a carefully charted course, defined before the journey begins."
Remodel the Complete User Experience
Comprehensively remodel all UX, applying today’s AI advantages and modern psychology methodologies to create an exceedingly enjoyable experience.
Increase Conversion
Boost revenue by $XM, prioritize increasing conversion rates, starting with Click-Through Rate (CTR), then Add to Cart (ATC), and finally Checkout.
Bring the Mission Forward
Thrive Causemetics is more than just a name; it embodies a commitment to positive impact. The mission was not widely known among new or existing customers.
Become as "Sellable" as Possible
Pages lacked the ability to take action on buying decisions. Increase opportunities to convert customers.
Thrive's Goals
"Success is not only a destination; it's a carefully charted course, defined before the journey begins."
Remodel the Complete User Experience
Comprehensively remodel all UX, applying today’s AI advantages and modern psychology methodologies to create an exceedingly enjoyable experience.
Increase Conversion
Boost revenue by $XM, prioritize increasing conversion rates, starting with Click-Through Rate (CTR), then Add to Cart (ATC), and finally Checkout.
Bring the Mission Forward
Thrive Causemetics is more than just a name; it embodies a commitment to positive impact. The mission was not widely known among new or existing customers.
Become as "Sellable" as Possible
Pages lacked the ability to take action on buying decisions. Increase opportunities to convert customers.
Thrive's Goals
"Success is not only a destination; it's a carefully charted course, defined before the journey begins."
Remodel the Complete User Experience
Comprehensively remodel all UX, applying today’s AI advantages and modern psychology methodologies to create an exceedingly enjoyable experience.
Increase Conversion
Boost revenue by $XM, prioritize increasing conversion rates, starting with Click-Through Rate (CTR), then Add to Cart (ATC), and finally Checkout.
Bring the Mission Forward
Thrive Causemetics is more than just a name; it embodies a commitment to positive impact. The mission was not widely known among new or existing customers.
Become as "Sellable" as Possible
Pages lacked the ability to take action on buying decisions. Increase opportunities to convert customers.
Consulting Internal Teams
A comprehensive report was made available.
Understanding what is known is imperative to avoiding unnecessary rework. Over a period of two days, Cerebral held (21) 1-on-1 interviews with internal stakeholders, from the CEO to Content Associates.
Decoding Worthy Rivals
A comprehensive report was made available.
Competition in this sector is fierce. In order to ensure the results would exceed all expectations established in Thrive’s competitive sphere, Cerebral performed a comprehensive analysis including an NN/g-based Heuristic Evaluation; Performance Testing; and Heat-mapping of 10 worthy rivals.
Analyzing Available Data
Thrive, being a data-intensive organization, provided Cerebral with a substantial volume of data to examine. Fortunately, Crebral was co-founded by an ex-Product Executive with extensive experience in data product management. The results they uncovered were remarkable.
Wireframing Key Interactions
Thrive, being a data-intensive organization, provided Cerebral with a substantial volume of data to examine. Fortunately, Crebral was co-founded by an ex-Product Executive with extensive experience in data product management. The results they uncovered were remarkable.
A Process of Discovery
Consulting Internal Teams
Understanding what is known is imperative to avoiding unnecessary rework. Over a period of two days, Cerebral held (21) 1-on-1 interviews with internal stakeholders, from the CEO to Content Associates.
A comprehensive report was made available.
Understanding what is known is imperative to avoiding unnecessary rework. Over a period of two days, Cerebral held (21) 1-on-1 interviews with internal stakeholders, from the CEO to Content Associates.
A comprehensive report was made available.
Consulting Internal Teams
A comprehensive report was made available.
Decoding Worthy Rivals
Competition in this sector is fierce. In order to ensure the results would exceed all expectations established in Thrive’s competitive sphere, Cerebral performed a comprehensive analysis including an NN/g-based Heuristic Evaluation; Performance Testing; and Heat-mapping of 10 worthy rivals.
Thrive, being a data-intensive organization, provided Cerebral with a substantial volume of data to examine. Fortunately, Crebral was co-founded by an ex-Product Executive with extensive experience in data product management. The results they uncovered were remarkable (and confidential).
Analyzing Available Data
Decoding Worthy Rivals
Competition in this sector is fierce. In order to ensure the results would exceed all expectations established in Thrive’s competitive sphere, Cerebral performed a comprehensive analysis including an NN/g-based Heuristic Evaluation; Performance Testing; and Heat-mapping of 10 worthy rivals.
A comprehensive report was made available.
Analyzing Available Data
Thrive, being a data-intensive organization, provided Cerebral with a substantial volume of data to examine. Fortunately, Crebral was co-founded by an ex-Product Executive with extensive experience in data product management. The results they uncovered were remarkable.
A comprehensive report was made available.
Supplementing Gaps with AI
Leveraging OpenAI+, Cerebral created a range of customized AI "GPTs" dedicated to the Thrive initiative. These specialized GPTs helped in expanding the illustration libraries integral to the design. This approach significantly shortened what would otherwise be a lengthy and expensive illustration process, cutting down both time and project cost.
Designs
Let's take a look at Thrive's new homepage, along with the psychology principles used to gudie the design.
Mere-Exposure Effect
Serial Position Effect
Framing Effect
Von Restorff Effect
This is the tendency of a user to recall the first and last items in a series best, and the middle items the worst. In the carousels used, the true Best Selling products are ordered early and late in the carousel, consisting of just 8 items to also avoid cognitive overload and decrease page load times.
Curiosity Gap
In this effect, users draw different conclusions from the same information, depending on how that information is presented. By also presenting Makeup and Skincare in the form of attributes and problems/solutions, the user has additional opportunities to align with Thrive’s product catalog, increasing the chances of click-through.
This is a phenomenon by which users tend to develop a preference for brands merely because they are familiar with their opening pitch. This effect is especially evident within the “hero” section, which Cerebral enriched with 4x high-quality assets and an automated carousel, thoughtfully animated to cater to the average attention span of assets, set at 1250 milliseconds.
Psychology Principles
Psychology Principles
By purposefully leaving a gap in the user's knowledge, the user feels compelled to fill the gap with knowledge. "What can I prep? Will a list ensure the new product drop is available to me?".
Psychology Principles
Psychology Principles
Psychology Principles
Increasing Conversion
Increasing CTR
Decreasing Bounce
Increasing Engagement
Increasing Engagement
Social Proof
This commonly known principle regards reliance on the feedback and actions of peers such as trusted publications to help make decisions. Thrive is a highly trusted, performant brand with recognition from well known reputable sources, which was brought to the front throughout the experience.
Psychology Principles
Decreasing Bounce
Ben Franklin Effect
This interesting phenomenon details how users who have already performed a positive action for a group are more likely to take another positive action towards that group. By re-engaging Thrive's existing customer base with tactfully placed statistics about their past contributions, the Ben Franklin Effect can quickly lead to an increase in Lifetime Value (LTV) for the brand.
Psychology Principles
Increasing LTV
When multiple similar objects are present, the one that differs from the rest is more likely to be remembered. Placing the Shade Finder as a unique element among similar items in the carousel creates additional attention. This distinct feature in the user profile creates personalized recommendations as they explore the site, increasing engagement and conversion.
Length
7-30 minutes per user
Count
11
Format
Platform
USER Profiles
Unmoderated, Task-based
Create 2x separate prototypes, Mobile & Desktop, and administer to a statistically significant set of users for a qualitative usability test. Propose multiple tasks for each user, with zero bias, each task allowing Cerebral to analyze unbiased opinions & interactions with the prototype. Gather insight to resolve hypothesis and iterate as needed to achieve designed goal/s.
Design is only a piece to the puzzle; it's critical that usability testing with real users forge those designs into outcome-driven masterpieces.
Methodology
STRUCTURE
Testing with 5-6 users per prototype, a practice supported by industry authority NN/g, typically covers around 80% of users' pain points and preferences. Tackling the remaining 20% often demands significant time and resources, with teams relying on intuition to navigate this remaining segment.
Usability Testing
Reusable components are vital in UX Design Systems for fostering consistency and efficiency. They ensure a uniform user interface, enhancing usability and user familiarity. This uniformity allows for rapid prototyping, leading to a more cohesive, user-friendly experience while optimizing design time in the future.
All possible variants
Configurable elements
Placeholder content
Auto-Layout enabled
Typeface libraries
Color palette libraries
Animations
Hover states
Annotations and notes
and more…
Establishing a Design System
Leveraging OpenAI+, Cerebral created a range of customized AI "GPTs" dedicated to the Thrive initiative. These specialized GPTs helped in expanding the illustration libraries integral to the design. This approach significantly shortened what would otherwise be a lengthy and expensive illustration process, cutting down both time and project cost.
Supplementing Gaps with AI
Establishing a Design System
Reusable components are vital in UX Design Systems for fostering consistency and efficiency. They ensure a uniform user interface, enhancing usability and user familiarity. This uniformity allows for rapid prototyping, leading to a more cohesive, user-friendly experience while optimizing design time in the future.
All possible variants
Configurable elements
Placeholder content
Auto-Layout enabled
Typeface libraries
Color palette libraries
Animations
Hover states
Annotations and notes
and more…
Wireframing Key Interactions
Given the site's traffic was dominated by mobile users, a comprehensive set of wireframes were assembled to establish the overall flow of the new experience in mobile-first fashion.
Establishing a Design System
Reusable components are vital in UX Design Systems for fostering consistency and efficiency. They ensure a uniform user interface, enhancing usability and user familiarity. This uniformity allows for rapid prototyping, leading to a more cohesive, user-friendly experience while optimizing design time in the future.
All possible variants
Configurable elements
Placeholder content
Auto-Layout enabled
Typeface libraries
Color palette libraries
Animations
Hover states
Annotations and notes
and more…
Building a Reusable Component Library
Leveraging OpenAI+, Cerebral created a range of customized AI "GPTs" dedicated to the Thrive initiative. These specialized GPTs helped in expanding the illustration libraries integral to the design. This approach significantly shortened what would otherwise be a lengthy and expensive illustration process, cutting down both time and project cost.
Supplementating with AI
Designs
Let's take a look at Thrive's new homepage, along with the psychology principles used to guide the design.
Mere-Exposure Effect
Serial Position Effect
Framing Effect
Von Restorff Effect
This is the tendency of a user to recall the first and last items in a series best, and the middle items the worst. In the carousels used, the true Best Selling products are ordered early and late in the carousel, consisting of just 8 items to also avoid cognitive overload and decrease page load times.
Curiosity Gap
In this effect, users draw different conclusions from the same information, depending on how that information is presented. By also presenting Makeup and Skincare in the form of attributes and problems/solutions, the user has additional opportunities to align with Thrive’s product catalog, increasing the chances of click-through.
This is a phenomenon by which users tend to develop a preference for brands merely because they are familiar with their opening pitch. This effect is especially evident within the “hero” section, which Cerebral enriched with 4x high-quality assets and an automated carousel, thoughtfully animated to cater to the average attention span of assets, set at 1250 milliseconds.
Psychology Principles
When multiple similar objects are present, the one that differs from the rest is more likely to be remembered. Placing the Shade Finder as a unique element among similar items in the carousel creates additional attention. This distinct feature in the user profile creates personalized recommendations as they explore the site, increasing engagement and conversion.
Psychology Principles
By purposefully leaving a gap in the user's knowledge, the user feels compelled to fill the gap with knowledge. "What can I prep? Will a list ensure the new product drop is available to me?".
Psychology Principles
Psychology Principles
Psychology Principles
Increasing Conversion
Increasing CTR
Decreasing Bounce
Increasing Engagement
Increasing Engagement
Social Proof
Psychology Principles
Decreasing Bounce
Ben Franklin Effect
This interesting phenomenon details how users who have already performed a positive action for a group are more likely to take another positive action towards that group. By re-engaging Thrive's existing customer base with tactfully placed statistics about their past contributions, the Ben Franklin Effect can quickly lead to an increase in Lifetime Value (LTV) for the brand.
Psychology Principles
Increasing LTV
This commonly known principle regards reliance on the feedback and actions of peers such as trusted publications to help make decisions. Thrive is a highly trusted, performant brand with recognition from well known reputable sources, which was brought to the front throughout the experience.
Check back later for more screens - this project is currently in development.
Check out www.ThriveCausemetics.com to see the progress!
Mere-Exposure Effect
Social Proof
Serial Position Effect
Ben Franklin Effect
Framing Effect
Von Restorff Effect
This is the tendency of a user to recall the first and last items in a series best, and the middle items the worst. In the carousels used, the true Best Selling products are ordered early and late in the carousel, consisting of just 8 items to also avoid cognitive overload and decrease page load times.
Curiosity Gap
This interesting phenomenon details how users who have already performed a positive action for a group are more likely to take another positive action towards that group. By re-engaging Thrive's existing customer base with tactfully placed statistics about their past contributions, the Ben Franklin Effect can quickly lead to an increase in Lifetime Value (LTV) for the brand.
In this effect, users draw different conclusions from the same information, depending on how that information is presented. By also presenting Makeup and Skincare in the form of attributes and problems/solutions, the user has additional opportunities to align with Thrive’s product catalog, increasing the chances of click-through.
This is a phenomenon by which users tend to develop a preference for brands merely because they are familiar with their opening pitch. This effect is especially evident within the “hero” section, which Cerebral enriched with 4x high-quality assets and an automated carousel, thoughtfully animated to cater to the average attention span of assets, set at 1250 milliseconds.
Psychology Principles
This commonly known principle regards reliance on the feedback and actions of peers such as trusted publications to help make decisions. Thrive is a highly trusted, performant brand with recognition from well known reputable sources, which was brought to the front throughout the experience.
When multiple similar objects are present, the one that differs from the rest is more likely to be remembered. Placing the Shade Finder as a unique element among similar items in the carousel creates additional attention. This distinct feature in the user profile creates personalized recommendations as they explore the site, increasing engagement and conversion.
Psychology Principles
Psychology Principles
By purposefully leaving a gap in the user's knowledge, the user feels compelled to fill the gap with knowledge. "What can I prep? Will a list ensure the new product drop is available to me?".
Psychology Principles
Psychology Principles
Psychology Principles
Psychology Principles
Increasing Conversion
Increasing CTR
Decreasing Bounce
Decreasing Bounce
Increasing LTV
Increasing Engagement
Increasing Engagement
Check back later for more screens - this project is currently in development.
Check out www.ThriveCausemetics.com to see the progress!
Usability Testing
Design is only a piece to the puzzle; it's critical that usability testing with real users forge those designs into outcome-driven masterpieces.
Length
<30 minutes per user
Recordings
Available
Count
11
Methodology
Structure
Testing with 5-6 users per prototype, a practice supported by industry authority NN/g, typically covers around 80% of users' pain points and preferences. Tackling the remaining 20% often demands significant time and resources, with teams relying on intuition to navigate this remaining segment.
Create 2x separate prototypes, Mobile & Desktop, and administer to a statistically significant set of users for a qualitative usability test. Propose multiple tasks for each user, with zero bias, each task allowing Cerebral to analyze unbiased opinions & interactions with the prototype. Gather insight to resolve hypothesis and iterate as needed to achieve designed goal/s.
Format
Platform
User Profiles
Unmoderated, Task-based
+7 more
Usability Testing
Design is only a piece to the puzzle; it's critical that usability testing with real users forge those designs into outcome-driven masterpieces.
Length
<30 minutes per user
Recordings
Available
Count
11
Methodology
Structure
Testing with 5-6 users per prototype, a practice supported by industry authority NN/g, typically covers around 80% of users' pain points and preferences. Tackling the remaining 20% often demands significant time and resources, with teams relying on intuition to navigate this remaining segment.
Create 2x separate prototypes, Mobile & Desktop, and administer to a statistically significant set of users for a qualitative usability test. Propose multiple tasks for each user, with zero bias, each task allowing Cerebral to analyze unbiased opinions & interactions with the prototype. Gather insight to resolve hypothesis and iterate as needed to achieve designed goal/s.
Format
Platform
User Profiles
Unmoderated, Task-based
+7 more
Usability Testing
Design is only a piece to the puzzle; it's critical that usability testing with real users forge those designs into outcome-driven masterpieces.
Length
<30 minutes per user
Recordings
Available
Count
11
Methodology
Structure
Testing with 5-6 users per prototype, a practice supported by industry authority NN/g, typically covers around 80% of users' pain points and preferences. Tackling the remaining 20% often demands significant time and resources, with teams relying on intuition to navigate this remaining segment.
Create 2x separate prototypes, Mobile & Desktop, and administer to a statistically significant set of users for a qualitative usability test. Propose multiple tasks for each user, with zero bias, each task allowing Cerebral to analyze unbiased opinions & interactions with the prototype. Gather insight to resolve hypothesis and iterate as needed to achieve designed goal/s.
Format
Platform
User Profiles
Unmoderated, Task-based
+7 more
The Results
This project stands as a testament to the power of cross-functional coordination, kindness, and deep experience. Cerebral's collaboration with Thrive not only achieved success within the full-site redesign, but also paved the way for further joint ventures which continue to this day
Testimonials
What the Client Said
Testimonials
What the Client Said...
Testimonials
What the Client Said
"Henry and Hannah are the dream team duo. Henry focuses on utilizing data to make solid Product/UX tradeoffs. Hannah is one of the best in the business at truly understanding the user thought process while shopping and navigating. She focuses on utilizing user behavior and competitive research to formulate very solid User Interfaces. I'd use Cerebral again without question!"
Megan Brown
VP Technology and eCommerce at Thrive Causemetics
"The Cerebral team is cool, calm, and very collected. Ultimately making the experience of adjusting your virtual storefront a data informed and confident decision."
Aleksandra "Leks" Prokop
APV Marketing
"Henry and Hannah are the dream team duo. Henry focuses on utilizing data to make solid Product/UX tradeoffs. Hannah is one of the best in the business at truly understanding the user thought process while shopping and navigating. She focuses on utilizing user behavior and competitive research to formulate very solid User Interfaces. I'd use Cerebral again without question!"
Megan Brown
VP Technology and eCommerce at Thrive Causemetics
"The Cerebral team is cool, calm, and very collected. Ultimately making the experience of adjusting your virtual storefront a data informed and confident decision."
Aleksandra "Leks" Prokop
APV Marketing
"Henry and Hannah are the dream team duo. Henry focuses on utilizing data to make solid Product/UX tradeoffs. Hannah is one of the best in the business at truly understanding the user thought process while shopping and navigating. She focuses on utilizing user behavior and competitive research to formulate very solid User Interfaces. I'd use Cerebral again without question!"
Megan Brown
VP Technology and eCommerce at Thrive Causemetics
"The Cerebral team is cool, calm, and very collected. Ultimately making the experience of adjusting your virtual storefront a data informed and confident decision."
Aleksandra "Leks" Prokop
APV Marketing
The Results
This project stands as a testament to the power of cross-functional coordination, kindness, and deep experience. Cerebral's collaboration with Thrive not only achieved success within the full-site redesign, but also paved the way for further joint ventures which continue to this day
The Results
This project stands as a testament to the power of cross-functional coordination, kindness, and deep experience. Cerebral's collaboration with Thrive not only achieved success within the full-site redesign, but also paved the way for further joint ventures which continue to this day
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Donorsnap is a platform to collect donations, thank donors, communicate with your audience, and analyze data for smooth operations.
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2024 Cerebral Studio LLC. Privacy Policy. Terms & Conditions.
Work with us
Schedule a free 30 minute call to discuss your needs and create a plan to begin ASAP.
Stay in the loop about the latest product design trends by subscribing to our newsletter. It won't cost you a thing.
© 2024 Cerebral Studio LLC
Work with us
Schedule a free 30 minute call to discuss your needs and create a plan to begin ASAP.
Stay in the loop about the latest product design trends by subscribing to our newsletter. It won't cost you a thing.
2023 Cerebral Studio LLC
2023 Cerebral Studio LLC